迷彩カモフラージュはもう古い!? ランドローバーの新型車「Evoque」の新たなPR術
2011年型レンジローバー「Evoque」の高解像度ギャラリーは下の画像をクリック

先日、2ドアの新型クーペ「レンジローバーEvoque(イボーク)」を発表した英ランドローバーだが、そのテスト車が今、巷で話題になっている。カモフラージュのカバーデザインがこれまでになく斬新でカッコいいのだ。車体に蛍光色のラインで描かれているのは、GPSの詳細地図をベースにデザインされた都市の幹線道路。ニューヨークや上海といった、テスト走行が予定されている世界10都市のものだ。相も変わらずサイケデリックな模様や、プラスチックの外材を施して車体デザインを隠すというやり方を変えていない他メーカーと比べたら、これは表彰ものだろう。
Related Gallery:

走行テストは最終段階に入っており、今後は南極のような厳しい環境下でも走行性のチェックが行われるとのこと。ランドローバーが自社のラインナップの中で最も軽量で、最も燃費がいいと胸を張るEvoque。その真偽のほどはさておき、このカラフルな"Evoque艦隊"の写真は見ものだ。ぜひギャラリーでチェックしてほしい。詳細はプレスリリース(英語)で。

Show full PR text
ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER

• All-new Range Rover Evoque enters final-phase testing
• Global test program to cover millions of miles in extreme endurance conditions
• Funky camouflage wraps designed to introduce new Evoque to the world
• 3,500 engineers dedicated to development
• Over 17,000 individual tests to be completed on all components and systems

MAHWAH, N.J. - July 14, 2010 - The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe in the toughest climates and conditions.

Land Rover is making no secret of the operation. The design team has fitted ten prototypes with funky camouflage wraps in order to introduce the new car in eleven key cities worldwide.

These conspicuous vehicles represent London, New York, Los Angeles, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow, and will all be spotted testing around the globe. They are just a small portion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in the U.S. in the autumn of 2011.

Teams of engineers will travel to 20 countries to pit the Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

Prototypes are usually disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying "Hello" to its city. This signals the eagerly awaited global launch of the new Evoque.

Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale in the fall.

"The development stage is crucial in the year leading up to launching the car." said Murray Dietsch, Director of Land Rover programs. "No stone is left unturned. We have a team of experienced and skilled engineers who will work to ensure we have a top-quality vehicle to offer our consumers."

The new Range Evoque is the smallest, lightest and most efficient model the company has ever offered, and will be sold in 160 markets around the world.