今年二月、クライスラー『乗用車とミニバン、60日間返品可能』キャンペーンを打ち出しました。 これは新車を購入した場合、いかなる理由(ただ単に気に入らなかったでもOK)であろうと、2か月以内なら返品することが可能というもの。 どうやらこのキャンペーンは成功したようで、クライスラーはダッジジープ、ラムのトラックシリーズにも同様のキャンペーンを適用すると発表しました。

ところが、実はこのキャンペーンを利用する人が極端に少ないというのです。 というのも、例えば7月に新車を購入した場合、オーナーは4,000ドル(約35万円)のキャッシュバック、72ヶ月間の無利子、あるいは返品可能キャンペーン、この三つのオプションの中から一つを選ぶことになります。 もしあなたがクライスラーのディーラーで新車を買ったとして、4,000ドルの現金と、するかどうかもわからない返品可能オプション、一体どちらを選ぶでしょうか? 

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Chrysler Group LLC Introduces Risk-free Purchase of New Chrysler, Jeep®, Dodge and Ram Truck Vehicles

* Pledge program builds on success of Minivan Pledge with additional benefits for consumers
* Program offers consumers the security of knowing they made the right vehicle choice
* July marks the start of Chrysler Group's National Tent Event with more than 2,000 Chrysler, Jeep®, Dodge and Ram Truck dealers participating

July 8, 2010 , Auburn Hills, Mich.

Chrysler Group LLC today announced its new pledge program which allows consumers to return a new vehicle within 60 days if they aren't happy with the purchase, plus the company will make the first two months payments for the consumer (up to $500 per month, maximum of $1000).

"We build great vehicles for just about any lifestyle and with this pledge, consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked ," said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. "Plus Chrysler Group will make the first two payments for the consumer."

The program starts today and is available on most 2010 Chrysler, Jeep®, Dodge and Ram Truck vehicles.

In addition, the company's National Tent Event also kicks off in July, with more than 2,000 Chrysler Group dealerships participating with associated activities at their stores.

"We are pleased to sponsor, for the first time, a national tent event with our local dealerships," Diaz said. "With local fairs and summer activities in full swing, our dealers are thrilled to add to the summertime excitement and festivities."

July Incentives

Chrysler Group LLC today announced 0 percent financing on most 2010 model year Chrysler, Dodge, Jeep and Ram truck vehicles when financed through GMAC Financial Services. The incentives announced today are valid through Aug. 2, 2010.

Chrysler Brand
Consumers purchasing 2010 model year Chrysler brand vehicles can choose 0 percent financing for up to 60 months, through GMAC Financial Services, Consumer Cash of up to $3,000 or the "Regret Free Purchase" pledge program.
• Consumers purchasing a 2010 model year Chrysler also are eligible for 1.9 percent financing for up to 72 months through GMAC Financial Services
• Consumers who lease a 2010 model year Chrysler 300, Chrysler 300 C or Chrysler Town & Country minivan through GMAC Financial Services are eligible for lease bonus cash of up to $2,000

Jeep Brand
Consumers who purchase most Jeep brand 2010 model year vehicles can choose 0 percent financing for 60 months, Consumer Cash of up to $4,000 or the pledge program.
• Consumers who purchase a 2010 Jeep Liberty, Jeep Grand Cherokee or Jeep Commander and finance through GMAC Financial Services are eligible for up to $1,000 in GMAC Bonus Cash
• Current Jeep owners who purchase the all-new 2011 Jeep Grand Cherokee are eligible for $1,000 Bonus Cash, and attractive Jeep lease offer.

Dodge Brand
Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the "60-Day Test Drive" pledge program.
• Consumers who purchase Dodge Charger can choose from 0 percent financing for up to 72 months, Consumer Cash of $3,000 or the "60-Day Test Drive" pledge program

Ram Truck Brand
Consumers who purchase 2010 model year Ram Truck vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the "60-Day Handshake" Pledge program.
• Consumers purchasing a Ram 1500 and finance through GMAC are eligible $1,000 GMAC Bonus Cash.

Leasing
Chrysler Group is offering attractive lease rates on most 2010 model year vehicles.